How Do I Start A Gift Business?
’’Failure is simply the opportunity to begin again, this time more intelligently.’’
Gifts with your name engraved, a memorable quote, customized design, and any other personal touch – give you an overwhelmed sense of joy. Personalised gifts raise the satisfaction quotient to a major level, as it has been well thought of, with you in mind, with your tastes and interests in mind.
Personalised gifts market is growing rapidly in India, as they add a personal touch to any gift. These gifts are creative and unique, adding to the delight of the recipient. There is definitely no dearth of creativity and artistry among people, with many options and resources available. Personalised gifts business can be started as a small or large business according to your ideas, budget and convenience.
How do I start my Personalised Gifts business?
- Starting a business in the present scenario is easier than you think. Especially businesses involving creative and unique gifts can be online to start with, and can expand to physical spaces later on.
- Social media plays a major role in marketing. Update your social media accounts with good description and pictures about your business
- Invest your time and money in Digital media marketing. Allot a specific amount of time understanding the nuances of social media and be present and in vogue at all times
- Invest a little in personal branding. Your logo, name and look of the brand will speak volumes about the product you are selling
- Make good use of the social media groups on different platforms. Understand the power of influencers and invest a small chunk of money in taking their help towards marketing your product
- Register your brand name and invest in creating a website, with details of your products and services, and good pictures
- Networking adds tremendous value to marketing your product. Get noticed by talking to people about your product. And never forget to get feedback and testimonials
- Initially, when most of your business is online, the investment amount is not huge. You spend mostly on branding, networking and registration
- The amount of investment also depends on the type of product you are selling
- You will need to invest in the services of a good courier partner. Talk to different vendors and find the best possible options that suit your business
- Personalised gifting through e-commerce is emerging rapidly, and India’s market is set to grow to around $84 billion by the year 2024, according to a research. This market space is robust and ever growing, as there are innumerable choices, resources and creative innovation involving online gifting ideas
- Birthdays, anniversaries, achievements and other similar events often warrant the need for a personalised gift
- The present day trend is customized gifts for a party, and themed events
- Festivals and celebrations also give a great potential to market personalised gifts
- Corporate gifting is another great avenue to promote personalised gifts. Companies have many opportunities for gifting, and this is one of the best place for a personalised gift business to thrive
- Your friends and family are some of your best marketing agents
- Always be present on the social media, add testimonials and allow people to see your creativity
- Festivals and celebrations also give a great potential to market personalised gifts
- Create and execute special events to involve people and get visibility to your online pages. Competitions, workshops and exhibitions will bring more people to know you and your brand
The first step is always the hardest. Believe in yourself and let your creativity speak for itself. Personalised gifts are in trend and is one of the best idea for a business. Join WEI to seek expert support and submit your query in this form so that, our team can get back to you at the earliest Become a member
About us
Women Entrepreneurs India is an independent initiative established with a social perspective in order to help women entrepreneurs grow in their fields of expertise. The organization was established in 2013 by Mahalakshmi Saravanan and has been providing compete support to women entrepreneurs. It facilitates training programs; education on new venture financial avenues, feasibility and enterprise benefits; motivation; encouraging innovative business ideas; support on product and services marketing and provides mentorship.
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