’’Failure is simply the opportunity to begin again, this time more intelligently.’’
Promoting a business online is no longer an option- it’s a necessity now, it’s another important way of doing business. Going with the pace of time, online business might become the only option of doing business or the only option which people would prefer for trade and commerce. Here are some of the ways to promote your business online -
Setting up a website and acquiring a domain name
While commencing a business, the first thing the businessman should do is to create a website with a suitable name. The name of the website should be relative to your business or unique in its own way. We can take help from publicly traded internet domain registrar and web hosting companies such as Hover, Namecheap , gandi ,GoDaddy etc. which buy and sell domain names and set up your company’s site A domain name is the brand name for your business it is used for promotion of your business; it is your address on the internet.
A website is the safest and easiest way of commerce its available 24/7/365. Imagine a customer going all the way to a store to buy something and when he reaches there, the store is closed .To avoid situation like these and for the time saving in life customers tend to switch towards online business. Having an online business is a necessity and having a website is essential for having online business.
A website should have good meaningful content in it which is informative about the business and gives every little detail about it. A well developed website provides benefits to the business.
The website should be informative about your product and the information should be easy to find for the potential customer.
URL – Uniform Source Locater or URL is a reference or address to a source on Internet. The websites URL is the customer’s way to find your website. To promote the website we should grab hold of every opening to share the websites URL .Share it whenever and wherever you can be it a business card or some social media source.
Social media is a great place for promotion of your business .Social media users can be potential customers. Sharing the URL, making a page of your company on Social media platforms is very fruitful .Its a great way to connect to your customers and know their needs.
Make sure that there is a way of connecting with the customers and answer their queries, build a FAQ page so that they can know more about the business.
Social media platforms such as Facebook, Instagram, and Youtube can be used to promote a business.
Increasing Online Presence
Blog consistently, two days a week or more should be ideal, do it whenever you can. Blogging helps in maintaining the sites content with new and latest content. A regularly maintained blog shows that the company is active and provides more valuable info to the customers.
The website should be informative about your product and the information should be easy to find for the potential customer.
URL – Uniform Source Locater or URL is a reference or address to a source on Internet. The websites URL is the customer’s way to find your website. To promote the website we should grab hold of every opening to share the websites URL .Share it whenever and wherever you can be it a business card or some social media source.
Social media is a great place for promotion of your business .Social media users can be potential customers. Sharing the URL, making a page of your company on Social media platforms is very fruitful .Its a great way to connect to your customers and know their needs.
Make sure that there is a way of connecting with the customers and answer their queries, build a FAQ page so that they can know more about the business.
Social media platforms such as Facebook, Instagram, and Youtube can be used to promote a business.
About us
Women Entrepreneurs India is an independent initiative established with a social perspective in order to help women entrepreneurs grow in their fields of expertise. The organization was established in 2013 by Mahalakshmi Saravanan and has been providing compete support to women entrepreneurs. It facilitates training programs; education on new venture financial avenues, feasibility and enterprise benefits; motivation; encouraging innovative business ideas; support on product and services marketing and provides mentorship.
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