SOCIAL MEDIA MARKETING - Blog

The basic idea of social media marketing is to engage the right target audience with valuable and informative content. It is advisable that you follow the below listed guidelines to attract a wide number of customers for your business.

Plan and establish channels at an early stage. Don’t wait for a start date to create or launch your social channels. Initiate the process and share what information you have at hand prior to the launch of your business. This also enables to you to decide on your target audience.

One of the basic essentials of social media marketing is to listen to the voice of your target audience and involve yourself in conversations to know what your clients actually want. In this way you add value to your content rather than boring them with unwanted information.

No compromise on visuals. Agreed that content sharing is important but presenting them in an attractive elegant format is equally important. Images add value to your content and ensure that you advertise your product with a constant brand image across sites. Users view those products that have short and eye catchy titles along with a crisp description. In short, make effective use of the customisable features that the social media channels offers to its users.

Remember that the main objective is to market your product to a wide client network. To accomplish this, timing and choosing a suitable social platform are extremely important. You need to share your content at the time when your target audience are active and online. There are many tools available in the market that you can use to estimate the best time for the various social media channels. Also, you need to understand that each site serves a set of audience that is completely different and unique from other sites. So you need to focus on a site that helps you gather a large audience rather than repeatedly posting duplicate content across all the sites. To help you with the decision process you can make use of the various comparison tools available online.

Linking other related sources to your content. The more valuable and informative content you provide, more are the chances of increasing your user base. If there are other sources you think your audience enjoy don’t restrict yourself from including them in your content. By doing so, you may land up acquiring other better links in return.

Questionnaires and feedback form the backbone of communication with your users. It is necessary for your business to add a human touch to your clients through the social media channels and this can be achieved by asking feedbacks and incorporating them into your structure. Question your users in a way that they are triggered to respond.

Keep a watch on your competitors. Not only do you get to know who your competitors are but you tend to gain a lot of knowledge and valuable data from them.

Offers perks and rewards for logging in and browsing. Say for a fixed time period offer reward points to users who log in and double up when they refer your link to their friends.

It is a good idea to post your content multiple times across different sites but ensure that you change the tone and style of your content in every site you wish to post.