jan 15th,2016/ Social Media

’’Failure is simply the opportunity to begin again, this time more intelligently.

It is a widely known universal truth that for any small or large scale business to emerge successful you need a strong client base that constantly expands. With technology revolutions taking place at every minute, the power of the internet is extraordinary and extremely advantageous for entrepreneurs.

The current generation of tech savvy entrepreneurs can leverage the power of social media to enhance and build their customer database. However, you cannot enjoy the benefits of the social media without prior knowledge and information. Without absorbing the underlying fundamentals and principles of social media, increasing your online presence is indeed a challenging task.

For novice entrepreneurs, in simple words social media marketing is an internet marketing strategy to market your products and boost your brand image through various tools available such as Facebook, Twitter and so on. It primarily focuses on sharing video, content and images solely for marketing purposes.


The basic idea of social media marketing is to engage the right target audience with valuable and informative content. It is advisable that you follow the below listed guidelines to attract a wide number of customers for your business.

Plan and establish channels at an early stage. Don’t wait for a start date to create or launch your social channels. Initiate the process and share what information you have at hand prior to the launch of your business. This also enables to you to decide on your target audience.

One of the basic essentials of social media marketing is to listen to the voice of your target audience and involve yourself in conversations to know what your clients actually want. In this way you add value to your content rather than boring them with unwanted information.

No compromise on visuals. Agreed that content sharing is important but presenting them in an attractive elegant format is equally important. Images add value to your content and ensure that you advertise your product with a constant brand image across sites. Users view those products that have short and eye catchy titles along with a crisp description. In short, make effective use of the customisable features that the social media channels offers to its users.

Remember that the main objective is to market your product to a wide client network. To accomplish this, timing and choosing a suitable social platform are extremely important. You need to share your content at the time when your target audience are active and online. There are many tools available in the market that you can use to estimate the best time for the various social media channels. Also, you need to understand that each site serves a set of audience that is completely different and unique from other sites. So you need to focus on a site that helps you gather a large audience rather than repeatedly posting duplicate content across all the sites. To help you with the decision process you can make use of the various comparison tools available online.

Linking other related sources to your content. The more valuable and informative content you provide, more are the chances of increasing your user base. If there are other sources you think your audience enjoy don’t restrict yourself from including them in your content. By doing so, you may land up acquiring other better links in return.

Questionnaires and feedback form the backbone of communication with your users. It is necessary for your business to add a human touch to your clients through the social media channels and this can be achieved by asking feedbacks and incorporating them into your structure. Question your users in a way that they are triggered to respond.

Keep a watch on your competitors. Not only do you get to know who your competitors are but you tend to gain a lot of knowledge and valuable data from them.

Offers perks and rewards for logging in and browsing. Say for a fixed time period offer reward points to users who log in and double up when they refer your link to their friends.

It is a good idea to post your content multiple times across different sites but ensure that you change the tone and style of your content in every site you wish to post.

Facebook: An extremely user friendly and social channel and one thing you need to keep in mind is that the content you post needs to be light and friendly. Simply set up a Facebook page and update the page by posting offers and upcoming events in them on a regular basis.

Twitter: Tweet interesting facts and figures related to your product and provide a link to your products page in your site. Follow and track your customers along with other industrial giants in the same field of business as yours.

Google+: Similar to Facebook, here also you have the opportunity to upload videos, content and images. An attractive feature that Google + offers is the concept of circles. You can utilise this feature to divide your user base into different segments and share your content accordingly.

You Tube: Videos are an effective medium of communication and it helps you to get your message to your users in the shortest span of time. Generally, businesses post videos on their various products and services that they offer to their customers. So keep in mind to use this as one of your promotional tools for business.

LinkedIn: Create a profile and periodically update videos, links and content on your page. Join into other groups on the network that are of interest to your users and post reviews, comments and opinions.

Blogs: Purely a text based tool allows you to pen down information, activities and other data which can be viewed by anyone. You add much more value to your blogs by including other social media tools such as You tube videos, Facebook feeds and even by having links to external websites. Many blogging tools are available like WordPress and Blogger for beginners.

Location Based Networking and Marketing: It isn’t as complicated as you think. It simply means reaching out to people who are geographically close to you. With the evolution of smart phones you have a wide range of applications such as Yelp, Foursquare and Level Up to guide you through the networking process. Social media marketing is not something that is quick and cheap. Remember that you need to implement the above mentioned suggestions and tools to increase your client base and increase your online presence in order to reap profits.

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Women Entrepreneurs India is an independent initiative established with a social perspective in order to help women entrepreneurs grow in their fields of expertise. The organization was established in 2013 by Mahalakshmi Saravanan and has been providing compete support to women entrepreneurs. It facilitates training programs; education on new venture financial avenues, feasibility and enterprise benefits; motivation; encouraging innovative business ideas; support on product and services marketing and provides mentorship.

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